Fluencr is an amazing tool that tracks & measures the social influence you have on a particular brand or brands. It allows you the ability to connect with your favorite brands via the social networking sites that you use. It provides opportunities to prove how influential you can be in promoting their image, product, popularity, etc.
Fluencr asserts the idea that influence can only be measured by real actions directed toward a specific goal. It also supports the idea that everyone has the ability to influence a specific brand and/or initiative, as long as we are given the opportunity to take the action that demonstrates our influence. Then, we can PROVE our value to that brand or initiative.
The masterminds behind Fluencr created a platform that let’s you join your favorite brand’s campaign as an Ambassador so you can share their content with your social graph. Fluencer then tracks, measures and scores your actions. This determines your effectiveness in generating social buzz around your favorite brand’s content. You are scored against all other participants in that particular brand’s campaign. Those Ambassadors who prove to be most influential are rewarded by that brand with a micro-endorsement deal (i.e. free products and/or services).
We at Fluencr don’t believe athletes & celebrities to be the only influential people in our society. With that said, they shouldn’t be the only ones who earn endorsement deals from brands for being influential, either!
1. Join Fluencr by connecting one or more of your social-sharing sites (i.e. Face Book, Twitter, etc). TIP: The more sites you connect, the better you will do!
2. Choose a campaign to join as an Ambassador or browse campaigns by category interest. TIP: To create a genuine experience, join campaigns that your friends & followers already know you’re interested in and passionate about!
3. Click to share a brand’s content with your already enabled social-sharing platform/s. Create a unique, personal message around the campaign content to make it more appealing to your friends & followers.
4. To get your friends in on the fun, you can with members of the platform and/or your social graph to create Super Teams of influence. If a brand designates their campaign as a TEAM campaign, they will reward each member of the most influential teams!
5. Stay active around the campaigns you have joined by sharing and posting content (i.e. pictures, videos, etc.) from within Fluencr.
6. Check your Profile periodically to see your campaign activity, statistics & RANK.
7. At the conclusion of a campaign, a brand will reward a specific number of participants (individuals and/or teams) who proved to be the most influential to their brand and campaign initiative.
1. Fluencr puts more value and importance on the brand/campaign-specific Score you EARN from your campaign performance.
2. Your overall Fluencr Score is made up of several variables (mainly the combination of your brand/campaign-specific scores). It essentially represents the overall measure of your action-based influence.
3. Our algorithm takes into account the specific social actions you take and engagement you generate around a particular brand. Although your reach is calculated into the score, a large reach doesn’t necessarily translate into the biggest amplification for a brand. As a result, it isn’t weighted the highest.
Brands will reward you based on your campaign performance, reflected in the campaign-specific score and rank you earned for that brand. Brands will occasionally engage with members of the platform who have high, overall Fluencr scores as well—a great representation of your action-based influence!